Prompt
Great job. Now I want you to redo everything from scratch. And this time, I want you to consider the ideas that I have been tossing around for consideration on the home page. Don’t use them just because I said them. Only use them if you think they are good.
The first is to make a big deal out of the left brain versus right brain topic. We want to attract people that do not really feel like they are technical themselves, also with parents that don’t feel like they’re technical enough to get their kids through it.
The second suggestion that I have is hosting this totally amazing YouTube video that is three minutes long and showcases some of the best robots created for FTC over the past decade. The video is mesmerizing.
The third suggestion is going to require that I upload an image from an article on a study that first links to about the effect on STEM college choices among FIRST alumni. There is a massive boost in both salaries and choosing STEM career choices of FIRST alumni. Wait for the image and the link to the study before you do anything.
Quick reactions to the three ideas while you gather that, so you know where my head is:
The left brain / right brain emphasis — I think this is genuinely strong, and stronger than I treated it the first time. You’ve identified a real, specific audience gap: kids and parents who self-select out of robotics because they assume “I’m not a technical person.” A home page that leads with “there’s a place here for you whether you love code or love storytelling, design, and people” is a real differentiator, not just an org-chart. I’d likely promote it from a mid-page teaser to something close to the core message.
The 3-minute FTC robot showcase video — promising but with one caveat I’d want to get right. A mesmerizing video is a fantastic hook, if it’s clearly the best FTC robots and not mistaken for your team’s own robot — otherwise it can overpromise. Used honestly (“This is what FTC robots can do — here’s how our students learn to build them”), it earns its place high on the page. I’d probably support it, framed carefully.
The FIRST alumni STEM/salary study — this is exactly the kind of hard proof the current site lacks, and it speaks directly to parents weighing whether this is worth their kid’s time. Very likely worth a prominent spot.
All three of your ideas check out, and I was able to verify the study data against the official FIRST source. One thing worth flagging up front: the $62,000 figure on the official FIRST Impact page doesn’t match the $74,000 the Google AI summary gave you — I’ll explain which to use in the blueprint. Let me build the new version.
Done — the blueprint is rebuilt from scratch around your three ideas.
My verdict on each: all three are keepers, and two of them are stronger than anything in my first draft. The Left Brain / Right Brain idea I’d push even further than you suggested — I made it the spine of the page, because it answers both worries at once (the kid who thinks “I’m not technical” and the parent who thinks “I can’t help with this”). The video is in, with one condition: frame it honestly as “what FTC robots can do” rather than implying it’s your team’s robot, so a rookie team never looks like it’s overpromising. The study data is in as a four-stat credibility band aimed straight at hesitant parents and skeptical sponsors.
The one thing to flag clearly: the salary number. The Google AI summary gave you $74,000, but the official FIRST Impact page — and the screenshot you pulled from it — says $62,000. Use $62,000; it’s the one you can actually source. A few of the other Google-surfaced claims (“80% retention,” “$80M scholarships,” “10% of MIT’s class”) trace back to Reddit and secondary pages, so I left them off — the four official Brandeis-study stats are plenty and every one is defensible.
My own research turned up two extra angles worth using on interior pages: you can credibly say you’re the local chapter of a 4-million-student global program backed by NASA, Boeing, and 200+ Fortune 500 companies — and the gender story is your single strongest thread, since two of the four headline stats are specifically about female alumni and FIRST says the gains are “even more significant” for girls. That dovetails exactly with your “robotics is for everyone” goal.